Capitol Music Group and Motionbox called on fans to upload video of themselves singing Placebo's new single, "Running Up That Hill," from their critically-acclaimed new album, Meds. The promotion, which ran from March 30th-April 17th, drew a frenzy of activity from fans world-wide, as over 1,000 fans formed a group on Motionbox and quickly posted over 1,000 videos. Within the first three days of the promotion, the song was downloaded 5,000 times.