One Million Or Bust

09/15/06
. (PR) This Labor Day, in NYC, producer/director Ron Sperling embarked on a 9000 mile road trip around America in an effort to raise $1,000,000.00 in the fight against Breast Cancer. Sperling is saddling up on a Harley-Davidson Road Glide loaded with an arsenal of video gear, and will chronicle the entire ride. An HD lipstick camera, specially designed and custom made for road safety, will be mounted on the bike, and together with a hand-held camera, Sperling will document the people, the places, and the breast cancer survivors who he visits in hospitals along the way. Ron has vowed not to stop circling the USA until he raises the $1,000,000.00! Celebrity and motorcycle enthusiast, Billy Joel, will join Sperling for a portion of the ride, signing Ron's Road Glide bike that will carry him around the nation's roads and backroads. The Road Glide will later be auctioned off for the charity at the end of the ride.

[Ron will be stopping in at the Cat Club in Hollywood this Sunday night. Entertainment Tonight is expected to cover it and all members of the All-Star Happenin Harry and the Haptones Band will be signing the bike and videos of the band's performance that night are expected to be sold with proceeds going to the charity. (antiMusic sponsors Harry's Sunday night shows at the Cat Club)]

In many major cities, other celebrity riders will join Sperling, all of whom will sign the bike. Each morning, Ron will call-in or appear on morning radio talkshows and television programs to promote the Meet & Greet events and our sponsors. In addition to the extensive media events, Ron Sperling will stop at local hospitals to visit breast cancer patients. Ron hopes to bring them a smile and to let them know that others are helping them in their individual fight with breast cancer.

Stopping each day in a new city, Sperling will arrive at a local Harley-Davidson dealership for Meet & Greet events to mingle with participants and encourage sponsorship. Individuals can sponsor Ron for as little as one cent per mile, or they can sponsor their own riders. Sperling says, "Anyone with a motorcycle, or anyone who has been affected by Breast Cancer, is encouraged to sign up and ride along for a few miles. Since one in eight women will develop breast cancer in their lifetime, that is a whole lot of people affected!" Sign up forms and rider information can be found on the website at http://www.onemillionorbust.org.

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