Virtual Kweli

11/02/06
. (PR) Warner Bros. Records/Blacksmith has launched a virtual community for critically acclaimed rapper Talib Kweli in the immensely popular 3D social network, Second Life, in which users, known as 'residents,' build and own their content online. Created by Linden Lab in San Francisco, Second Life (www.secondlife.com) is a parallel universe existing in cyberspace. In this digital world, users create and dress up characters, build homes, form neighborhoods and live out alternative versions of their lives in the 3D, computer-generated environment. Residents can also spend real money, and actually contribute around US$350,000 a day on average, or a rate of $130 million a year by using virtual currency known as "Linden Dollars." Usage is growing in rapid double-digit terms each month [Reuters, 10/16/06]. Anyone who logs in and creates a basic (free) membership in Second Life will be able to interact with the Brooklyn-bred rapper via his 'avatar,' or virtual world persona. - Click here for the Full Story

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