"CBS is one of the most powerful entertainment brands in the world, and music represents a natural and complementary extension of our content assets," CBS Corp. president and CEO Leslie Moonves said in a statement.

Jack Sussman, executive VP of specials, music and live events for CBS feels that the company has a big advantage over other labels. "While record labels are shrinking, consolidating and dropping acts, television wants more music integrated in its programming and in a bigger way," said Sussman. "In primetime television for one season on CBS, there were 2,200 unique song placements -- and that's not counting daytime or shows that air any other outlets. Digital sales are getting bigger and primetime television is still the best place to sell anything, even music."