Combining the power of music, community and volunteerism, Boost Mobile RockCorps will offer entrance to this summer's most popular concerts for which the only way in is to earn tickets by contributing four hours of volunteer service. The 2006 Boost Mobile RockCorps movement will kick-off this month with a series of volunteer programs in Atlanta leading up to the first televised concert event on June 16 at the Fox Theatre.
This year's volunteers will work on a range of service projects including school and playground renovations, environmental initiatives, food distribution and much more. The BMRC program will build throughout the summer with stops in Houston, Chicago, Minneapolis/St. Paul, Detroit, Los Angeles, New York and Washington, D.C. By the end of the 2006 tour, which concludes with a signature televised concert at Radio City Music Hall in New York City on September 23, BMRC volunteers will have transformed close to 125 project sites in eight cities across the country.
"The fundamental goal of Boost Mobile RockCorps is to make volunteering cool and to get people involved in their community at an early age," said Stephen Greene, chief executive officer, RockCorps. "Our partnership with Boost Mobile is helping to build the bridge between the desire to help out in one's community and the actual street level need. BMRC connects people with non-profit organizations in their neighborhood."
The movement began in June 2005 and included 10 volunteer events and concerts in Los Angeles, Chicago, Atlanta, Minneapolis/St. Paul and Washington D.C. throughout the summer. BMRC volunteers received tickets to popular music concerts in their area in exchange for contributing four hours of community service. The shows included some of the biggest acts in music, including Kanye West, Green Day, Coldplay and Mike Jones.
An additional 78 projects were implemented in New York City from August through September last year. 5,000 BMRC volunteers participated in the New York City projects and received tickets to an exclusive concert at legendary Radio City Music Hall that featured top-selling recording artists Fat Joe, Young Jeezy, TI, Paul Wall, Fabolous, Slim Thug, Travis Barker and others. The signature concert, which celebrated the efforts and accomplishments of this unprecedented nationwide initiative, was nationally televised on MTV2.
BMRC is now recruiting members through youth-oriented radio, websites, urban guerilla marketing and more. People interested in becoming part of the movement can log onto www.boostmobilerockcorps.com or call 888-ROCK-889 for more information and to register for membership. Boost Mobile RockCorps members will be notified of opportunities in their area to volunteer and asked to commit four hours to a specific event or ongoing cause.
"Boost Mobile RockCorps' infectious blend of selfless contribution, immense reward and exceptional entertainment is creating a lasting impression with young adults," said Darryl Cobbin, vice president of marketing, Boost Mobile. "Utilizing the power of music as the ultimate reward for community service allows us to reach a more diverse group of potential volunteers. We applaud RockCorps' unique approach to exposing young people to simple ways they can impact their community and are pleased to help make their vision a reality."
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