"With today's announcement, we are handing over an entire channel online to college students and everyone who wants new music,� said Stephen Friedman, GM, mtvU. �mtvU �ber gives them the power to create and program their own channel, and will remain in perpetual beta mode as they experiment and pioneer the digital future.�

With new music at its core, �mtvU �ber� will feature exclusive music premieres, new shows, and student-produced series and specials, including:

�Rough Cut� - Student bands and artists upload their own music videos and leave it up to the college audience online to decide if they make �The Cut� -- the multi-platform mtvU franchise that helped launch the careers of artists such as Joss Stone and Coheed & Cambria.

�Unveil� - �Unveil� gives college music fans an exclusive live performance of a highly anticipated album before it hits stores. Artists perform their new albums just for "mtvU �ber" with one new song debuting every day leading up to the album�s release.

�Breaking the Video� - Students compete to produce and direct music videos for their favorite artists, starting with college favorite O.A.R. Bands choose their favorite student pitches, head to campus for the shoot, then their videos premiere on "mtvU �ber."

��ber Live� - mtvU is teaming up with University of Pennsylvania�s student radio station WXPN and World Caf� to present exclusive performances that can only be seen on ��ber.� "�ber Live" will debut with a powerful performance from Nickel Creek.

��ber House Band� - The artists resonating most on the college scene achieve �artist in residence� status as "mtvU �ber�s" official �House Bands,� featuring exclusive performance footage, video premieres, backstage pass interviews and much more. Today�s house band is Death Cab for Cutie. Watch exclusive interviews on Backstage Pass, exclusive performances on UNVEIL, their entire video library, and the Uber exclusive soundtrack by visiting: http://www.mtvu.com/uber/index.jhtml?id=1511911

�Student Shorts� - A national platform for the next generation of great filmmakers, �mtvU �ber� will feature the best student films from around the country, starting with award-winning student shorts from the venerable UCLA and USC film schools.

�Soundtrack� - Students, celebrities and artists present the soundtracks of their lives, connecting the music and videos they live their lives to, to the moments of their days and nights. First up, artists Death Cab For Cutie and K-OS, and renowned director Mark Romanek.