fuse will incorporate SMS-TV technology into three new, video-flow shows slated to premiere October 17, 2005, titled Perfect Pair, Dumped and Heavy Texting. Marketgraph BV�s two-way text messaging technology will also be incorporated into the long-running viewer favorite Daily Download with live chat capability incorporated into the show.

�We are excited that fuse will be the first American broadcaster to offer Marketgraph�s SMS-TV formats and technology, empowering innovation that has greatly vitalized the TV experience abroad, for both viewers and content creators," said Choi Owens. "Already a hit feature of much-watched entertainment and reality shows in Europe, we think SMS is an ideal attraction to further deepen the fuse experience with our key demographic of tech-savvy, cellphone-totin� teen-agers and young adults."

The three premiering attractions will be relationship-based, enabling viewers to watch their favorite videos and use their cell phones to enter in information about themselves and their partners to receive personalized return messages, which may also appear onscreen before a national audience during fuse shows.

Airing Monday � Friday at 3:30 PM ET, beginning October 17, Perfect Pair will let viewers watch their favorite videos while using their cell phones to text their name and their partner�s name to learn their romantic compatibility. Results will then be Posted on-air in the order that they are received. Viewers will enter their names and their corresponding compatibility will be texted back to their phone and may then appear onto the screen during the show for the chance to �claim their fame.�