The fact that the film was opened on a monumental scale didn�t hurt. Warner Brothers expected the film to be a big hit and as such they sent out a record 18,013 prints of the film to 96 countries in 43 languages. 

Another PR move by Warner Bros, had the film opening simultaneously around the world. These openings spanned from Los Angeles (6:00 AM) to New York (9:00 AM) to England (2:00 PM) to Japan (11:00 PM) to Australia (1:00 AM Nov. 6th). 

Related: "Matrix" Fever Spreads, Despite Vicious Reviews
 

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