FOR IMMEDIATE RELEASE

I AM RECORDINGS/ARTISTdirect Records SIGNS THE CURE

Los Angeles, CA - February 27, 2003 -- Ross Robinson had the fever; now he�s got The Cure.

Known for his production wizardry on projects with KoRn, Slipknot, Limp Bizkit, Sepultura, At The Drive-In, and the red-hot punksters The Blood Brothers, Robinson fulfills a lifelong ambition to work with the legendary British band by signing them to his own imprint, I AM Recordings/ARTISTdirect Records.

�The Cure has been my favorite band for years and years�, he says. �They were instrumental in my approach to production. It was The Cure that opened me up to a more sensitive, heartfelt type of music, and I�ve been extremely loyal to that feeling in every project I�ve done since then�.

Led by charismatic singer/guitarist/songwriter Robert Smith, The Cure played a seminal role in launching Modern Alternative Rock after their emergence in the late �70s. In the years that have followed, the band has released a long string of hit albums and singles, during which their sound has constantly evolved, from the 
darkly ambitious early albums �Seventeen Seconds�, �Faith�, and �Pornography�, into the more accessible, pop-inflected �The Head On The Door�, and �Kiss Me 
Kiss Me Kiss Me�, onto the landmark, �Disintegration�, and hugely successful �Wish�, through to their most recent Grammy-nominated �Bloodflowers�.

The band�s current lineup, which includes Smith, Simon Gallup on bass, Perry Bamonte on guitar, Jason Cooper on drums, and Roger O�Donnell on keyboards, and will begin work on its I AM/ARTISTdirect Records debut in London in July.  For Robinson, the opportunity to finally produce The Cure represents his most exciting creative opportunity.

�I was backstage at KROQ�s Weenie Roast years ago�, he recalls, �where I noticed The Cure�s road cases. I remember saying, �If these cases are ever in a recording studio with me, and I�m producing these guys, then I�ll just quit the business after that�. What could possibly follow producing The Cure�?

Answer: producing two more albums by The Cure, who have committed to three releases on I AM Records/ARTISTdirect Records. Robinson savors the thought:  �Miracles�, he concludes, �do happen�.
 

more on The Cure .