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MTV has narrowed in on a name for its struggling Total Request Live show, or TRL: the more Web-friendly YouRL.
Oh, we love it! It's so zeitgeisty, only for, you know, the zeitgeists of 1999 and 2006. If only the MTV powers that be had gone the retro route, and decided to rebrand the thing 976-RLRL.[see full story for more... why does YouRL sound familier?]
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