The idea of the deal, executives of both companies said, is to come up with brands of drinks -- both alcoholic and nonalcoholic -- that bear the imprimatur of artists on Interscope's roster, which includes Eminem, producer Dr. Dre and Sting. [say what you want about David Geffen but he got rich the old fashioned way... by putting out music that people wanted but no other label had the balls to release. Read more about this lunacy at the full story link.] - Click here for the Full Story

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