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Eminem Beer?

06/27/07
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(Idolator.com) The music business' latest attempt to create new revenue streams comes from a division of Universal Music Group, which, in an attempt to ape Sammy Hagar's tequila success, has enlisted a beverage company to market drinks emblazoned with the likenesses of its artists:
Drinks Americas Holdings Ltd., the company behind a Donald Trump vodka, Willie Nelson's "Old Whiskey River" bourbon and a line of Paul Newman-branded juice drinks, is set to announce today an agreement with Universal Music Group's Interscope Geffen A&M label group. Universal Music Group is owned by French media conglomerate Vivendi SA.

The idea of the deal, executives of both companies said, is to come up with brands of drinks -- both alcoholic and nonalcoholic -- that bear the imprimatur of artists on Interscope's roster, which includes Eminem, producer Dr. Dre and Sting. [say what you want about David Geffen but he got rich the old fashioned way... by putting out music that people wanted but no other label had the balls to release. Read more about this lunacy at the full story link.] - Click here for the Full Story

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