.

Coke and a Song

04/11/06
.
(Reuters) Rather than share the sponsor spotlight like it must on "American Idol," Coca-Cola North America opted to create its own music program. Taking the concept even further, the soft drink giant is bypassing traditional television to get "Stageside" out to its target audience.

Island Def Jam R&B star Ne-Yo is the first artist to be showcased on "Stageside." The program is being distributed from its own Web site and via peer-to-peer networks like BitTorrent...[see full story for more] - Click here for the Full Story

Note: The preceding story is a summary of the full story published by Reuters, if it was followed by a message to see the full story. To read the entire story click on the link following the story.

Additionally, if you wish to comment on this story, please use the Fan Speak area below.

The links provided below will link you to related articles, a CD store for preview and purchase of related music, as well as premium tickets (where applicable.)

Click here to return to the full Day in Rock report for 04/11/06

Related News for Ne-Yo

Preview and Purchase Ne-Yo music

Ne-Yo Tickets

antiMUSIC News featured on RockNews.info and Google News

.


advertisement