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HHH Special: Anti-Hero Interview

11/21/05
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(antiMusic) Last week Mark reviewed Anti-Hero's album Unpretty to conclude the HHH Special, Mark spoke with the band about a variety of topics. Here is a small excerpt of the interview where the band discusses hitting a brick wall when trying to get airplay on MuchMusic.

HHH: I've seen on your Myspace that you have self-produced a music video for "Unpretty," and that after you submitted it to Muchmusic it was rejected. Why do you think that it was rejected? Is it possible the song's decidedly marked commentary on social norms concerning conceptions of beauty is in itself rather "unpretty?" In other words, is touching on this subject so honestly hitting a raw nerve, and thus holding your band back from greater recognition?

Rose: That's definitely a possibility as some of the material presented in the music video and the song itself could be seen as controversial.

To be honest, they were fairly vague with their reasoning and it appears that it was a case of corporate politics as they suggested to us to start touring, get our cd in stores, get media attention, and radio play -- well, if they bothered to look at our website or the press kit we submitted along with the music video, they would have known we have done ALL of that and continue to do so.

They also suggested to us to get a VideoFact (a program which is run by Much) to assist with future videos which further indicates that we need an "in" in order to get airplay on their station. For that matter, many of our friends in independent bands who have self-funded their videos have experienced the exact same treatment. Co-incidence? I think not.

Regardless, they can't stop our fans from requesting it and we hope to demonstrate that consumer demand is more powerful than corporate politics. [Check out the full story link for the full interview and if you have a band, keep an eye out on Wednesday for a special announcement about Hensch's Hometown Heroes!]
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