(hennemusic) Iron Maiden have revealed plans to tackle the issues of scalpers and counterfeit tickets as they prepare to announce dates for the band's first major UK arena tour in six years on September 23.
Maiden manager Rod Smallwood says the group have gone to great lengths to ensure fans are able to buy tickets at cost rather than at inflated prices prevalent on many secondary ticketing sites, while also taking measures to prevent counterfeit tickets.
"We do not want our fans being ripped off either by counterfeit tickets or through costly mark-ups on so called secondary ticketing websites," explains Smallwood. "These problems now affect the UK more than any other country outside of the USA. We believe the most successful way to prevent this is by implementing Paperless ticketing. This proved highly successful in reducing piracy at our previous London shows in 2013 and on our North American tours since 2010. This is a simple procedure and goes a long way to minimizing the resale of tickets and reducing fraud by requiring the original cardholder purchaser to be present at entry.
"We have been working with our UK promoter Live Nation and Ticketmaster to ensure that we can operate a Paperless ticketing system, in full or in part, at all the UK venues we'll play in 2017. We are also instigating a number of additional measures which we believe will directly help our fans to access tickets in the fairest, safest way and at the intended price." See the actions being put in place for Iron Maiden's 2017 tour here.
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