According to Billboard, executives at Universal Pictures and Imagine Entertainment expect the film to open with sales in �$35 million-to-low $40 million range�.  

The film was directed by Curtis Hanson(L.A. Confidential, Wonder Boys) and the storyline centers around a white rapper battling against the odds to make it in the music business.  The film has received rave reviews from critics and even skeptics have given Eminem a big �thumbs up� for his performance. 

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