Kendrick Lamar Leaves Reebok For Nike Sneaker Deal

(Radio.com) Kendrick Lamar has joined Team Nike. After a fruitful partnership with shoemaker Reebok that resulted in three different version of the Classic "Club C" shoe, the rapper is changing things up.

Billboard reports that the rapper has jumped ship from Reebok to sign a creative deal with sneaker giant Nike and Lamar confirmed that he is now Team Nike earlier this week.

Lamar revealed the new endorsement deal with social media posts sporting Nike's popular Cortez shoes with the caption, "since Day 1." Lamar wears a pair of Nike Cortez sneakers in his "Element" video. See the Instagram post here.

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