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Paul Mccartney Reveals Audio Mojis For Valentines Day

02/11/2016
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(Radio.com) Paul McCartney has an interesting digital foray planned for this Valentine's Day. According to a press release McCartney and Skype have partnered to launch ten animated love themed Moji's featuring exclusive new McCartney music.

"It turned out to be a great laugh at the same time as challenging because you suddenly realize you've got to compress a musical interpretation of an expression into less than five seconds," said McCartney in a prepared statement.

"It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio."

"I wanted it to sound sort of electronic," he continues "so I wanted the signature to sound electronic rather than acoustic guitar, for instance. So I got the overall signature on the Moog in order to give it a modern flavor."

Check out the graphics, and a video illustrating the process here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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