Frontman Joe Elliott kicks off the video with, "We haven't made an album in seven or eight years. When you have five heads full of songs, you've gotta get 'em out... We kind of had the itch to write, we wanted to do new music..."

Bass player Rick Savage reveals how the sessions came together, "we set aside a month to actually get together in the studio and develop all these demos, song ideas, riffs, whatever you want to call them."

Elliott explains that the band had no intention of making a new album. He says, "We didn't get together to make an album, we got together to a couple of songs. Let's just write some songs and see where we go."

Phil Collen says, "We started writing songs. We didn't think it was worth doing an album in this day and age.... We got 12 songs like immediately" and Joe concludes "we got an album right here."

Collen then explains that the band wasn't motivated to make the new album by the normal circumstances, "The motivation behind it wasn't the normal one in the last twenty odd years where it has been a record company or an executive. It wasn't that at all, it was for the art part of it. For the love of making music."