"My mission with the Sixx Sense platform is to reenergize and revitalize music by giving new artists a chance," says the bassist. "To not only keep rock and alternative music relevant, but also to help it secure its well-deserved place in history.

"I can't remember a time in life when a new song came on the radio and I didn't feel like I was experiencing something special and important - when a good song hits, whether it soothes the romantic soul or ignites the fire of ten thousand fists, it's real. I guess you can say that's why music and radio are so important to me."