It's part of the 30 Seconds to Mars frontman's plan to reinvigorate the accessory, which has gotten a bad rap since its introduction decades ago as the bag of choice for frumpy tourists.

Leto launched his own line, available on his website, and redubbed them "hip packs." His designs come in black & grey and red & blue. Before you scoff, Leto may be right on trend. Fashion designer and former Spice Girl Victoria Beckham just endorsed fanny packs as an item she'd like to import from London to America in a new video for Vogue.