Directed by Lizzy Ellam and edited by previous collaborator Sam Scott-Hunter, frontman Dani Filth spoke to Metal Hammer about the video... "It was enormous fun filming the video for Sanity Hits A (Perfect) Zero as it was decided that it would appear very chaotic, retro and dirty from an early stage, as if the discovered film stock had slightly perished with age, bringing with it a lurid post-apocalyptic vision. The whole experience was undertaken close to home in Suffolk at a countryside scrapyard, with friends and performers being assembled, dressed, watered and fed by the extended Devilment family, with a crew 'borrowed' from the local university.