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Beyonce Launching New Clothing Line

10/29/2014
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(Radio.com) Beyonce's Parkwood brand is ready to expand, and they're signing up with Topshop to do it. On Monday (Oct. 27), the companies announced they are launching a 50/50 joint venture that will create a "global athletic street-wear brand," set to launch in 2015. The newly formed company will be called Parkwood Topshop Athletic Ltd.

"We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland," said Sir Phillip Green, owner of Topshop's parent company Arcadia. "Creating a partnership with Beyonc�, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category."

The Parkwood line is set to cast a wide athletic-wear net, creating "clothing, footwear and accessories across dance, fitness and sports categories." The items will be available for purchase in Topshop stores and online at their website. Read more here.

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