In it, Rothchild plays with the old hip hop video tropes like letterboxing (a signature Hype Williams move), guns, cars, gold chains and scantily-clad women, but he plays them to excess.

Setting all these things in a black and white environment (a signature Little X move) with shots of neon in the post-production elements gives it new life, but the really punk thing here are the cuts. Everything is off-center. It's odd, off-balance and heavily treated in post-production, giving the viewer a feeling of being both futuristic, dystopian and knowing enough about the tropes to winkingly exploit them without indulging in them.

Rothchild's great feat here is creating a video where nothing happens, but a genre is advanced. His toying with the colors and ideas behind pop art, slightly mocking but still embracing the tenants of hip hop videos, is impressive.