Shortly after posting the photo, which features two of Rocco's friends also holding bottles of alcohol, many criticized Madonna for glamorizing under-age drinking since the legal drinking age in the United States is 21. As E! points out, the photo was taken in the Swiss Alps, which has a drinking age of 16 years old.

In just 24 hours the photo generated over 22 thousand likes and 1,200 comments including angry posts like "Booze is not something to make jokes about. Period!" Others wagged their finger at Madonna's decision to take the photo, with one person writing, "You gotta know what kind of signals it sends not only to her son, but also to kids around the world."

On Sunday (Jan. 5), Madonna responded to her critics with a new photo on Instagram, this one doesn't feature Rocco, but two of his friends posing for a selfie, sans liquor bottles.