The pop star and Pepsi have teamed up in a promotion that invites fans to submit photographs of them is specific "poses" which may be selected to be part of the introduction video for Beyonce's performance.

A special website has been set up by Pepsi here where fans can see the poses and submit their photos.

Hundreds of photos uploaded with the hashtag #PepsiHalftime will be used in the Pepsi Super Bowl XLVII Halftime Show introduction during the CBS telecast on February 3, 2013.

In addition, people who submit their photos by January 11th will be entered into a drawing for a chance to be one of 50 fans selected for an on-field experience during the Halftime Show performance.