To get a sense of the true impact that the Grammys have on sales, Nielsen compared sales of performed, nominated and award-winning music following the show with sales of the same music the week before the show.

Album of the Year: Mumford & Sons' Babel: Sales of Babel increased 50 percent from the prior week. Sales of "I Will Wait," the song the group performed at the show, increased by 116 percent. The show even fueled a 37-percent spike in sales of Mumford & Sons' prior album, Sigh No More, which came out three years ago.

Record of the Year: Gotye's "Somebody That I Used to Know," featuring Kimbra: Even though he's been making music for years, Gotye jumped into the spotlight a little over a year ago with the release of Making Mirrors, which has helped the Belgium-born Australian artist sell more than seven million copies of "Somebody That I Used To Know," the song he recorded with New Zealander Kimbra. This week, sales of the track climbed 101 percent and sales of the album increased 124 percent. In addition to winning record of the year, the song also picked up the award for Best Pop Duo/Group Performance, and Gotye's Making Mirrors won the Grammy for Best Alternative Music Album.

Song of the Year: Fun.'s "We Are Young," featuring Janelle Monae: Fun.'s "We Are Young" has already achieved great success in sales, selling more than six million songs sold to date. This week, sales of the song increased 182 percent and sales of the band's album Some Nights increased 87 percent. Fun. performed their song "Carry On," which propelled a 138 percent increase in sales from the prior week. Fun. also won the Grammy Award for Best New Artist.