"What's not to love about Harley?" said Kid Rock in a press release. "They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years no one has done a better job of representing America � there is NOTHING that screams America like Harley-Davidson."

The motorcycle manufacturer will be the title sponsor of Kid Rock's upcoming "Rebel Soul" tour, with the partnership also yielding a co-branded merchandise line tagged with the slogan, "I can't hear you over the rumble of my freedom." Concert-specific items will be available on the tour, with an exclusive line going to Harley-Davidson dealerships around America.