The event coincided with the renewal of Queen's partnership with Universal Music Group, with the promise of rare and unreleased material to be released. The deal was first struck in 2010, when a major catalogue reissue programme was launched that saw Queen material released on the Island label for the first time.

Queen: The Studio Experience focuses on their long history in Montreux, where they worked at Mountain Studios and created six albums between 1979 and 1995. The exhibition includes a wealth of Queen memorabilia, costumes, instruments, original handwritten lyrics to songs such as One Vision and Tie Your Mother Down, and other artefacts.