The KISS themed coffee shop opened with a massive KISS style promotion blitz seven years ago on Celebrity Circle in Myrtle Beach's Broadway at the Beach area.

The store's general manager Matthew Goldschmidt spoke with Myrtle Beach Online and explained, "It's not that we didn't do well," he said, "it was just a steady decline."

Goldschmidt didn't give the media outlet an exact date when the shop would be closing but did tell them that that everything in the store, including the KISS merch, is marked down to sell.