For the first time, Brad chose to produce the album himself, and to record it with his road band in a studio on his property in Tennessee.

And like the process, he wanted the songs themselves to be a challenge for him, too. "Every song was meant to incorporate something new for me, and to take some sort of twist you don't expect," Paisley explained in his press notes. "Whether that be the lyric or the loop or the guest, or a different format like rap, or getting a comedian like Eric Idle, it needed to spin your head around somewhere."

"It's like my dog when you say his name followed by a command he doesn't understand. He's like, 'Huh?' And he turns his head a little sideways. That's what I wanted every song to do."