"We go through phases," Wujeck told InStyle. "It's an evolution. We've done the young, playful, candy, cupcake thing and now she's growing into a woman. We're shaking it up."

The column dress is a smart choice for Perry's curves. While there was a marked difference between the appearance of the Gucci Resort keyhole dress on Katy Perry at the GRAMMYs was markedly more revealing than it was on the runway model, other dresses like the green Yves Saint Laurent and the navy Naeem Khan have been ideal looks for her.