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H&M Tap Lana Del Ray
07/18/2012
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(popmusiclife) Lana Del Rey will be the global face and voice of H&M this fall, the clothing company announced Tuesday.

Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length video of Lana singing a cover of "Blue Velvet," shot by director Johan Renck.

The new Del Rey video will be available on September 19, with edited versions used for a TV advertising campaign. Throughout, Lana will be wearing the best of H&M's Fall fashion line. more on this story

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Copyright popmusiclife - Excerpted here with permission.

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