The Black Eyed Peas Release First 360-Degree View Music Video

Featuring the world's first 360-degree view music video ("The Time 360"), BEP360 features the song "The Time (Dirty Bit)," the first single from new CD, "The Beginning", now available on Interscope Records.

BEP360 is the first release from will.i.apps, will.i.am's new digital media production entity dedicated to pioneering and producing application-based entertainment experiences. BEP360 is the first in a line of upcoming applications that will converge the worlds of creativity, music and advanced digital technologies.

"will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording. It's a unique and completely new way to experience 360-degree music immersion that will bring artists and fans closer together," said will.i.am.

Key Features of BEP360

Point iPad, iPhone and iPod touch device at the cover artwork of the band's latest album, "The Beginning" (Interscope Records) and watch augmented reality take form with BEP avatars dancing to the beat

Direct a virtual photo session with Fergie, will.i.am, apl.de.ap & Taboo allowing users to capture their own shots and share them.

Stay up to date on everything about the Peas via an aggregated Twitter feed
Play an addictive Peas-inspired puzzle game

View pictures and comments posted by other BEP360 app users on a virtual earth