Simmons' 'Dr. Love' will be the third Dr in the Trust Me, I'm a Dr advertising campaign, joining the ranks of basketball legend Dr. J (Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer). The TV spot will feature Simmons in full KISS Demon regalia. Nick Simmons, Gene's son, will also star in the commercial.

"When initially describing Dr Pepper Cherry's taste, we felt it had just a kiss of cherry and was so smooth, we knew who our third doctor had to be - Dr. Love," said Allison Methvin, director of marketing for Dr Pepper. "Gene will get some help from Nick to introduce the amazingly smooth infusion of cherry flavor that makes Dr Pepper Cherry so smooth."