Van Morrison Keeping It Simple

03/14/2008
. (PR) Lost Highway Records is proud to release Van Morrison's Keep It Simple available April 1st. Few singers know as many paths to the heart as Van Morrison. The Rock and Roll Hall of Famer has spent most of the past five decades seeking and discovering new inroads to that spiritual core.

By the time he rose to the fore of Britain's nascent blues-rock scene as leader of Them, Morrison had already pulled years in the trenches, singing skiffle, country and rhythm and blues tunes with some of Belfast's cagiest combos. He's journeyed far and wide since, but inevitably, the man Bob Geldof called "the one true genius in Irish music" has invariably come back to the philosophy summed up in the title of his new Lost Highway album -- Keep It Simple.

"It's just a song about how everything's gotten now so complex and how things have become so complicated and nothing's easy to do anymore," Morrison says of the title track, a statement of purpose that helps define the disc. "So the song's a kind of prayer � or what have you � let's hope we can get back to something simple, otherwise, we're screwed."

Keep It Simple is practically bursting with declarations that listeners don't need to submit to that sort of treatment -- and, for those willing to delve beneath the surface, it's also peppered with bits of counsel about breaking free from it. He serves notice of his intentions from the get-go, opening Keep It Simple with the low-slung, harmonica-laced "How Can a Poor Boy" -- on which Morrison preaches the blues to the great unwashed, fully aware that he's taking on non-believers, but willing to believe that his message will hit home with at least a few of them.

That attitude pervades Keep It Simple, a disc rife with eureka moments and instantly relatable emotion. On "School of Hard Knocks," Morrison offers a challenge to anyone who hasn't been educated in that hardscrabble fashion, waxing slyly pugnacious but tempering the gruffness with a gently swinging melody nudged forward by his languid delivery. On "Don't Go to Nightclubs Anymore," an organ-drenched slow-burner that offers a no-regrets look back at days (and late nights) of yore, he adopts a bloodied-but-unbowed tone that anyone with closing-time battle scars will certainly understand.

That's certainly evident throughout Keep It Simple, a self-produced collection that points up Morrison's awareness that the details are every bit as important as the big picture. The elegiac underpinnings of "Song of Home" are underscored by both the gospel-tinged backing vocals and spare instrumentation redolent of a misty heath -- elements that, tweaked ever so slightly, imbue the hazy "No Thing" with a good-naturedly bone-weary vibe. On the other hand, he and his core band open things up to great effect on the spiraling "That's Entrainment," a song that Morrison illuminates with precision.

"'Entrainment' is when you connect -- when you connect with the music," says Morrison, whose connective aptitude has earned him such honors as enshrinement in the Songwriter's Hall of Fame and the Irish Music Hall of Fame, in which he was the first inductee. "'Entrainment' is really what I'm getting at in the music � where I'm able to do what I used to call my thing. Entrainment is based on accessing a sort of hypnotic kind of thing � not stage hypnosis, but more like tying in with the music. Its kind of when you're in the present moment � you're here � with no past or future."
Check out the song "That's Entertainment"

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