The 64-year-old has been drafted in to promote the Core Values campaign, selling branded travel luggage and accessories, which promotes the 'process of self-discovery' and 'personal journeys.'

In the advert, Richards has been photographed by Annie Leibovitz and is pictured looking all serious playing his guitar in his hotel room. Under the image is the phrase: 'Some Journeys Cannot Be Put Into Words. New York. 3 am. Blues in C.' - more on this story

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