Paul McCartney holds true the key principals of friendship � loyalty and respect � and the 'Friendship First' concert is an opportunity for people to celebrate these values whilst having a memorable night of fun and rock n' roll.

Looking ahead to his first trip to Tel Aviv, Paul Said, "I've heard so many great things about Tel Aviv and Israel, but hearing is one thing and experiencing it for yourself is another. We are planning to have a great time and a great evening. We can't wait to get out there and rock."

Paul McCartney has nearly visited Israel on two previous occasions. The first was with The Beatles at the height of Beatlemania in the mid 60s, however at the time because Israel was short of foreign currency the promoter was unable to raise sufficient funds. After applying to a government committee for help the promoter's appeal was declined as it was thought The Beatles might corrupt their youth. Some even believed that artistically The Beatles were not of a high enough standard! The second miss was with Wings in the late 70s, when the shows were cancelled after problems with the venue.

Earlier this year, Israel's ambassador to Britain, Ron Prosor, apologised to The Beatles during a trip to Liverpool for the 'misunderstanding'. In a letter he wrote: "There is no doubt that it was a great missed opportunity to prevent people like you, who shaped the minds of the generation, to come to Israel and perform."

2008 has already seen Paul McCartney play a number of special one off concerts, whilst making international headlines and taking him to places he's never been before. In June he received a hero's welcome as he rocked the city of Liverpool when he played at Anfield Stadium as part of the city's celebrations for the European Capital Of Culture. A couple of weeks later and Paul performed a spectacular free show, the 'Independence Concert', to over 350,000 people in Kiev's Independence Square which was the largest outdoor music event in the history of the Ukraine. July then took Paul to the city of Quebec for yet another huge headline-making event as he performed to 300,000 people in the city's national park, The Plains Of Abraham, to help celebrate Quebec's 400th anniversary. Paul also found the time (only just though!) to join Billy Joel on stage for the 'Last Play At Shea' show in July, marking the last show ever at New York's famous Shea Stadium. The Beatles were the first band to perform at Shea Stadium in 1965, which went down in history as the first ever stadium rock show. Speaking after his appearance at Shea, Paul commented, "It was great to complete the circle, starting there with The Beatles and then finishing this time round with 'Let It Be'."