US advertising trade magazine Advertising Age reported the campaign "raised a meager $18 million (�9 million)" despite a "marketing outlay by Gap, Apple and Motorola (which) has been enormous - with some estimates as high as $100 million (�51 million)". A source close to the campaign slams the report, telling the New York Daily News, "First of all, Red didn't launch products until mid-October (06) . And they raised $25 million (�13 million). "Before that, the fund had taken in about $5 million (�2.6 million) over a four-year period[see full story for more] - Click here for the Full Story

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