Jay-Z Sells Bud

10/19/06
. (pr-inside) Rapper JAY-Z is back on the beer after signing up as the new cobrand director for Budweiser Select. The rap mogul is no stranger to beer merchandising, having previously promoted the Heineken brand in TV and print ads.

In a statement released by bosses at Budweiser's parent company Anheuser Busch, Jay-Z will "participate in Budweiser Select planning sessions to provide his unique spin, thoughts and insights on various brand programs." He'll also appear in Budweiser Select television ad campaigns, radio spots and will also appear at "several high-profile events." [see full story for more] - Click here for the Full Story

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