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We envision Diesel-U-Music as a meaningful opportunity to provide exposure to deserving artists that are under the radar of mainstream radio and MTV. Diesel will be supporting this year's Diesel-U-Music program through a $100,000 marketing campaign to fully support the nominated artists on a local level, at online destinations, and at brick and mortar retail including Diesel stores, as well as indie music retail. [see full story for more]
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